Better Choices

Celebrating Women Founders Making Change


Every day at Goodee is an opportunity to celebrate the trailblazing female founders behind brands that do good. We're proud that more than half of the brand partners we represent are women led - supporting causes from circular economy to poverty reduction, community engagement to gender advocacy our brand leaders empower us to make better decisions every day with every purchase. Meet some of the forces at the forefront of change here.

Discover women led brands.

'Creating a brand with one of its key purpose of bringing a better quality of life for our workers and ultimately changing perceptions about Africa and craft is powerful and what keeps me going everyday to strive for more!' 

- Akosua Afriyie-Kumi, Founder of A A K S

Discover AAKS

"As a female entrepreneur I understand that women are the future that is fuelling the social impact space, and not a day goes by that I don't feel incredibly fortunate to be able to work with these passionate change-makers.”

- Treana Peake, Founder of Obakki

Discover Obakki Foundation

'Our company was started by a woman, and today, 18 years later it is still run by an amazing team of women. We feel very  happy to be able to offer work to artisans who live in a very vulnerable area of our country, and feel very proud to be able to share their beautiful products with the world.'

- Paola and Lorena Sarinana, Founders of Makaua

Discover Makaua

'I write this as I have breakfast with my young daughter. My hope is that by the time she is grown it is as commonplace for company names to end '& daughters' as it is '& sons’.'

- Bessie Austin, Co-Founder of Austin Austin

Discover Austin Austin

'Being female co-founders means letting whoever is more passionate about the issue at hand have their way'

- Ada Juristovski, Co-Founder of NALA

Discover NALA

'By empowering myself and other women, I'm empowering a bigger community and the world at large.'

- Nkuli Mlangeni-Berg, Founder of The Ninevites

Discover The Ninevites

Products in this Story

More Good Stories

Can-Do Attitude

Haws updates a century-old gardening legacy

Read More

Hunte’s Garden

The Most Enchanting Place On Earth

Read More

Standing Out in the Field with Melissa + Liam

Toronto creatives Melissa Chai and Liam Wilkings take our new Slow Wear collection for a spin.

Read More
Shopping Bag
You are $NaN away from Free Shipping
Shipping (calculated at checkout)$0.00

Goodee ships to Canada

  • Shop in CAD $
  • Get shipping options for Canada
15% off your first order on us.

15% off your first order on us.

Sign up to our email newsletter and be the first to know about new releases, meet makers from around the world, access world-class stories, and be empowered to make better choices for you and your home.

Thanks for subscribing!Check your email for a confirmation message.