11.11

Co-founded by Mia Morikawa and Shani Himanshu, 11.11 / eleven eleven is a Delhi-based label born out of a desire to celebrate India’s rich textile heritage while preserving ancient crafts and the artisans who practice them. Their small-batch collections are responsibly produced in collaboration with craft communities across the country, using indigenous fiber and traditional techniques that are inherently more sustainable. As a step further, the brand tags each piece with a unique code for full transparency from farm to consumer.

11.11 supports

  • Community Engagement
  • Heritage Craft Preservation
  • Natural Materials
  • Circular Economy
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Why Goodee Loves

11.11

Rooted in fine Indian craftsmanship and sustainable practices, 11.11 / eleven eleven not only brings together farmers and craftspeople, but they are deeply committed to worker welfare, even in the face of adversity.