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Co-founded by Mia Morikawa and Shani Himanshu, 11.11 / eleven eleven is a Delhi-based label born out of a desire to celebrate India’s rich textile heritage while preserving ancient crafts and the artisans who practice them. Their small-batch collections are responsibly produced in collaboration with craft communities across the country, using indigenous fiber and traditional techniques that are inherently more sustainable. As a step further, the brand tags each piece with a unique code for full transparency from farm to consumer.

11.11 supports

community
heritage
natural
circular

Community Engagement

This organization actively engages in local initiatives in the communities in which it serves.

Heritage Craft Preservation

This product supports the preservation of heritage crafts and enables artisans to create sustainable livelihoods through their traditional skills

Natural Materials

This product has been crafted with materials that are derived from plants, animals, or other naturally occurring materials.

Circular Economy

This product supports an economic system that minimizes waste and maximizes the function of each resource.

Why Goodee Loves 11.11

Rooted in fine Indian craftsmanship and sustainable practices, 11.11 / eleven eleven not only brings together farmers and craftspeople, but they are deeply committed to worker welfare, even in the face of adversity.