When life presents an unthinkable hardship, we often find ourselves at a junction with the opportunity to transform tragedy into triumph. Such was the case for NALA's mother-daughter co-founders, who lost their husband and father to cancer. After educating themselves on the toxins that quietly pervade the beauty industry, they responded with a holistic solution of their own: NALA, a free-from grooming brand that replaces damaging toxins with the highest-quality natural ingredients.