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Co-created in 2014 by Noora Sharrab and Jacqueline Sofia, two women with a deep connection with Jordan's Jerash Refugee Camp, Sitti is a certified Women’s Business Enterprise (WBE) headquartered in Toronto that empowers displaced Palestinian women and girls through education and sustainable employment. Using traditional soapmaking as a vessel to uplift their lives and restore hope and dignity within the community, Sitti produces a beautiful line of cold process olive oil soap handmade with care, love, and patience — an homage to the Palestinian soul summed up in the brand's name, which means “My Grandmother” in Arabic.

Sitti supports


Marginalized Communities

A portion of proceeds from the sale of this product go towards disenfranchised groups that are specific to the brand’s social and cultural community.

Heritage Craft Preservation

This product supports the preservation of heritage crafts and enables artisans to create sustainable livelihoods through their traditional skills

Natural Materials

This product has been crafted with materials that are derived from plants, animals, or other naturally occurring materials.

Gender Advocacy

Supporting women and non-binary people by encouraging diverse leadership and creating a safe, equitable work place free from discrimination and harassment.

Poverty Reduction

This brand ensures a living wage for its supply chain workers, and provides opportunities for acceleration, professional development and leadership.

Why Goodee Loves Sitti

A time-honored skincare essential, Sitti’s all-natural soaps create a profoundly positive impact for the artisans making them while preserving an important part of the Palestinian heritage.