Allday Goods

Allday Goods is a London-based studio rethinking the everyday kitchen knife through a blend of traditional craftsmanship and material innovation. Founded by chef and designer Hugo Worsley, the brand emerged from years spent in professional kitchens and a desire to create a knife suited for daily use—one that balances durability, precision, and thoughtful material innovation. Working with skilled makers in Solingen, Germany and Sakai, Japan—two historic centers of knife-making—the brand produces high-performance blades grounded in generations of expertise. Each knife is finished with a handle made in the UK from post-consumer plastic waste, carefully reworked into durable, distinctive forms. By pairing time-honored forging techniques with a thoughtful approach to materials, Allday Goods creates kitchen tools designed for daily use and lasting value.

Allday Goods supports

Recycled Materials

This maker prioritizes certified recycled materials over raw or virgin resources in the creation of its products.

Circular Economy

This company supports an economic system that minimizes waste and maximizes the function of each resource.

Heritage Craft Preservation

This maker supports the preservation of heritage crafts and enables artisans to create sustainable livelihoods through their traditional skills.

Corporate Reporting

This company is transparent in its business practices and reports annually on how it’s furthering its values and achieving its impact goals.

Why Goodee Loves

Allday Goods

Allday Goods demonstrates how thoughtful design can transform everyday waste into lasting tools. By repurposing discarded plastics into distinctive knife handles, the brand gives new life to materials that would otherwise be discarded, pairing circular design with the precision of traditional knife-making. To date, Allday Goods has diverted more than 23,000 kg of plastic from landfill, proving that responsible production can scale without compromising craft or performance.