The Finnish word "pidät" has three meanings — "you hold," "you like," and "you keep" — perfectly encapsulating the brand's philosophy. Founded in Helsinki by husband-and-wife duo Mika and Julie Tolvanen, Pidät champions a circular approach to design, embracing slow design principles to create functional and eco-conscious everyday objects. Through their choice of materials and manufacturing processes, the brand supports craftsmanship and promotes environmental stewardship. Pidät's products minimize environmental impact and inspire consumers to adopt more responsible consumption habits, further reflected in their packaging — a foldable cardboard box that requires no glue or plastic.
Pidät supports
Gender Advocacy
This maker actively advocates for women and non-binary people by fostering equitable opportunities, promoting leadership development, and supporting initiatives that empower them to enhance their skills.
Recycled Materials
This maker prioritizes certified recycled materials over raw or virgin resources in the creation of its products.
Circular Economy
This company supports an economic system that minimizes waste and maximizes the function of each resource.
Carbon Reduction
This company is committed to reducing its carbon footprint through initiatives such as adopting renewable energy sources, optimizing production processes, and/or establishing annual carbon-reduction targets.
Thoughtful, innovative, and informed by a deep appreciation for nature, Pidät's designs inspire us to make more conscious choices for our homes and the planet.
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