People are always at the heart of Baan Boon. As a family business, we place great importance on relationships and nurturing them. This philosophy extends to everyone involved, including growers and artisans whom we treat as part of our extended family. The charm of our products comes from the gentle hands and dedication of the people behind them. It is this human connection, the shared care and effort, that truly gives life and soul to our creations.

What does working directly with local growers look like in practice? How do you ensure their knowledge and livelihoods are supported through this partnership?

Working with local growers is based on trust, respect, and clear communication. Sorghum is a challenging plant to cultivate. It is seasonal and requires the right amount of sunlight and water. If it is planted in the wrong location or under unsuitable conditions, even heavy fertilization cannot produce the quality needed for our brooms. We acknowledge the growers’ expertise and treat them as essential partners. By supporting long-term partnerships and fair practices, we ensure their knowledge is valued, their livelihoods secured, and the entire production cycle thrives sustainably.

This connection to the land also shapes the way our artisans work. Our products reflect the dedication of artisans who continually refine their skills and pass down their knowledge. Through this process, both agricultural and artisanal traditions are preserved.

Your approach relies on locally sourced sorghum and short supply chains. In what ways does this reflect your commitment to sustainability and to preserving local traditions?

Our sorghum is entirely dependent on the conditions of the land and weather. Over the years, we’ve witnessed climate changes such as floods, seasonal shifts, and other environmental impacts that affect harvesting. As those most immediately impacted, we feel a deep responsibility to act consciously and sustainably. By sourcing locally and maintaining short supply chains, we minimize environmental impact, support sustainable agriculture, and preserve traditional farming knowledge. This connection to the land also shapes the way our artisans work. Our products reflect the dedication of artisans who continually refine their skills and pass down their knowledge. Through this process, both agricultural and artisanal traditions are preserved, ensuring that the practice of broommaking continues to thrive while honoring the land and the people who cultivate it.

How do you see your role in sustaining livelihoods and ensuring that the wider community thrives?

Having employees who choose broommaking as their lifetime career is a source of immense pride. Many artisans bring family members into the craft, creating a genuine sense of community. In our workshop, you’ll find husband-and-wife teams, parents and children, and siblings working side by side. Some have been with us since the early days, starting in my father’s generation, staying through recessions, and even the challenges of COVID-19. We feel a deep responsibility not just for their livelihoods but also for the well-being and future of their families.

What do you hope people feel or understand when they bring a Baan Boon broom into their homes? 

We hope people feel they’ve made the right choice. It is an honor when someone treasures our work in their personal space, allowing it to become part of their comfort and daily life. In a world that can often feel disconnected, our brooms offer a sense of belonging, warmth, and nostalgia.