In 2024, we proudly welcomed 8 new Makers into the Goodee community—most of whom are BIPOC- or women-owned businesses dedicated to preserving traditional heritage crafts.

We also re-engaged our entire Maker network through a refreshed and thoughtfully designed Partner Assessment Questionnaire, strengthening collaboration and deepening our shared commitment to accountability.

Our team further nurtured key relationships through in-person visits with partners in Ghana and the United Kingdom, creating space for more meaningful dialogue and long-term partnership-building.

On the local front, 2024 marked a landmark year for community outreach, with our team participating in more volunteer initiatives and grassroots collaborations than ever before.

At Goodee, one of our core commitments is to help preserve heritage crafts—ensuring that traditional techniques, cultural knowledge, and artisanal excellence continue to thrive in a modern world.

In 2024, this mission came into sharper focus, with 78% of our Makers actively engaged in sustaining heritage craft practices—a meaningful rise from 62% in 2023.

Over the past year, we featured products from 39 countries across 6 continents, celebrating the extraordinary diversity of global craftsmanship. Each item offered through Goodee repre

In serving as a bridge between cultures, Goodee continues to connect conscious consumers with ethically crafted design rooted in tradition, purpose, and meaning.

As part of our ongoing commitment to environmental responsibility, 2024 marked a pivotal year in how we approach the logistics behind our products.

We conducted our first in-depth retrospective analysis of inbound shipments from our Makers, with a focus on improving efficiency while reducing our environmental impact. This review, covering the period from 2022 to 2024, revealed significant progress:

48% fewer shipments from makers, while maintaining the same volume of units.

78% increase in the average number of units per shipment.

46% decrease in air shipments.

In 2024 alone, we also successfully transitioned 5 major makers from air to ocean shipping, representing 34% of total units shipped—a major win for carbon footprint reduction.