“This is not philanthropy, […] it’s rent for us living on the planet.”
- Yvon Chouinard, Founder of Patagonia and Co-founder of 1% for the Planet
Goodee is now a proud member of 1% for the Planet. We’re excited to join thousands of inspiring companies worldwide who are coming together to give back to the Earth.
What is 1% for the Planet?
1% for the Planet is a global movement launched in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies. Realizing they had a responsibility to protect the planet, the outdoor-loving entrepreneurs decided to give 1% of their sales back to the environment, whether or not they were profitable.
As they both recognized the power of collective action, they founded 1% for the Planet as a non-profit organization to encourage other businesses to do the same. When joining the movement, businesses also commit to donating 1% of their annual revenue to grassroots environmental non-profits making a difference on the ground through monetary donations, volunteer time, in-kind donations, or other forms of approved promotional support.
Why is it important to us?
As a Certified B Corp working for social and environmental good, we were determined to deepen our commitment to a more sustainable future, so joining 1% for the Planet made perfect sense.
Over the course of the next months, we will be reviewing pre-vetted non-profits that are working to find solutions to the environmental crisis — related to climate, food, land, pollution, water, and wildlife — and we will identify specific causes we will contribute to. We really look forward to supporting amazing environmental organizations driving change and forging meaningful relationships with them.
What does it mean for you?
As a conscious consumer buying with sustainability in mind, you can have peace of mind knowing that you’re taking action for our planet every time you make a purchase with us. We can’t make meaningful change alone, but together we can make a difference for the Earth.
And if you, too, are inspired to join the 1% for the Planet movement, you can become a member as an individual. Just visit
to find out more.
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