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Better Choices

Celebrating Women Founders Making Change

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Every day at Goodee is an opportunity to celebrate the trailblazing female founders behind brands that do good. We're proud that more than half of the brand partners we represent are women led - supporting causes from circular economy to poverty reduction, community engagement to gender advocacy our brand leaders empower us to make better decisions every day with every purchase. Meet some of the forces at the forefront of change here.

Discover women led brands.

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'Creating a brand with one of its key purpose of bringing a better quality of life for our workers and ultimately changing perceptions about Africa and craft is powerful and what keeps me going everyday to strive for more!' 

- Akosua Afriyie-Kumi, Founder of A A K S

Discover AAKS

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"As a female entrepreneur I understand that women are the future that is fuelling the social impact space, and not a day goes by that I don't feel incredibly fortunate to be able to work with these passionate change-makers.”

- Treana Peake, Founder of Obakki

Discover Obakki Foundation

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'Our company was started by a woman, and today, 18 years later it is still run by an amazing team of women. We feel very  happy to be able to offer work to artisans who live in a very vulnerable area of our country, and feel very proud to be able to share their beautiful products with the world.'

- Paola and Lorena Sarinana, Founders of Makaua

Discover Makaua


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'I write this as I have breakfast with my young daughter. My hope is that by the time she is grown it is as commonplace for company names to end '& daughters' as it is '& sons’.'

- Bessie Austin, Co-Founder of Austin Austin

Discover Austin Austin

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'Being female co-founders means letting whoever is more passionate about the issue at hand have their way'

- Ada Juristovski, Co-Founder of NALA

Discover NALA

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'By empowering myself and other women, I'm empowering a bigger community and the world at large.'

- Nkuli Mlangeni-Berg, Founder of The Ninevites

Discover The Ninevites

Products in this Story
Oude Lamp

Oude Lamp

$395.00

Supported Causes

  • Community Engagement
    Community Engagement

    This organization includes employees in company operations, management decisions and supply chain, as well as participates actively in local initiatives.

  • Heritage Craft Preservation
    Heritage Craft Preservation

    This product supports the preservation of heritage crafts and enables artisans to create sustainable livelihoods through their traditional skills

  • Gender Advocacy
    Gender Advocacy

    This company supports women by encouraging female leadership and creating a safe, equitable work environment free from gender-based discrimination and harassment.

  • Natural Materials
    Natural Materials

    This product has been crafted with materials that are derived from plants, animals, or other naturally occurring materials.

  • Marginalized Communities
    Marginalized Communities

    A portion of proceeds from the sale of this product go towards disenfranchised groups that are specific to the brand’s social and cultural community.

Bidi Bidi Scarf

Bidi Bidi Scarf

$89.00

Supported Causes

  • Community Engagement
    Community Engagement

    This organization includes employees in company operations, management decisions and supply chain, as well as participates actively in local initiatives.

  • Natural Materials
    Natural Materials

    This product has been crafted with materials that are derived from plants, animals, or other naturally occurring materials.

  • Poverty Reduction
    Poverty Reduction

    This brand ensures a living wage for its supply chain workers, while also providing opportunities for acceleration, professional development and leadership.

Conical Basket - Agave

Conical Basket - Agave

$38.00

Supported Causes

  • Community Engagement
    Community Engagement

    This organization includes employees in company operations, management decisions and supply chain, as well as participates actively in local initiatives.

  • Heritage Craft Preservation
    Heritage Craft Preservation

    This product supports the preservation of heritage crafts and enables artisans to create sustainable livelihoods through their traditional skills

  • Gender Advocacy
    Gender Advocacy

    This company supports women by encouraging female leadership and creating a safe, equitable work environment free from gender-based discrimination and harassment.

  • Natural Materials
    Natural Materials

    This product has been crafted with materials that are derived from plants, animals, or other naturally occurring materials.

  • Marginalized Communities
    Marginalized Communities

    A portion of proceeds from the sale of this product go towards disenfranchised groups that are specific to the brand’s social and cultural community.

Palmarosa & Vetiver Hand Soap

Palmarosa & Vetiver Hand Soap

$25.00

Supported Causes

  • Natural Materials
    Natural Materials

    This product has been crafted with materials that are derived from plants, animals, or other naturally occurring materials.

  • Recycled Materials
    Recycled Materials

    To reduce waste, the ingredients in this product use upcycled materials, including scrap and repurposed materials from discarded goods.

Free-From Deodorant - Detox - Peppermint & Activated Charcoal

Free-From Deodorant - Detox - Peppermint & Activated Charcoal

$26.00

Supported Causes

  • Community Engagement
    Community Engagement

    This organization includes employees in company operations, management decisions and supply chain, as well as participates actively in local initiatives.

  • Gender Advocacy
    Gender Advocacy

    This company supports women by encouraging female leadership and creating a safe, equitable work environment free from gender-based discrimination and harassment.

  • Natural Materials
    Natural Materials

    This product has been crafted with materials that are derived from plants, animals, or other naturally occurring materials.

Handwoven Cushion Cover

Handwoven Cushion Cover

$250.00

Supported Causes

  • Heritage Craft Preservation
    Heritage Craft Preservation

    This product supports the preservation of heritage crafts and enables artisans to create sustainable livelihoods through their traditional skills

  • Natural Materials
    Natural Materials

    This product has been crafted with materials that are derived from plants, animals, or other naturally occurring materials.

  • Marginalized Communities
    Marginalized Communities

    A portion of proceeds from the sale of this product go towards disenfranchised groups that are specific to the brand’s social and cultural community.

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