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Established in 1855 as the first non-segregated, coeducational college in the South, Berea is a private liberal arts college with a remarkable mission — to offer tuition-free education to everyone regardless of income, gender or ethnicity. Deeply rooted in Appalachian culture and history, the trailblazing Kentucky institution combines strong academics with a one-of-a-kind work-study program designed to dignify all labor, keeping the region’s craft heritage alive.

Berea College supports


Heritage Craft Preservation

This product supports the preservation of heritage crafts and enables artisans to create sustainable livelihoods through their traditional skills

Community Engagement

This organization includes employees in company operations, management decisions and supply chain, as well as participates actively in local initiatives.

Marginalized Communities

A portion of proceeds from the sale of this product go towards disenfranchised groups that are specific to the brand’s social and cultural community.

Shakerbraid Multicolor

Berea College


Tuxedo Broom

Berea College


Whisk Broom Multicolor

Berea College


Whisk Broom Natural

Berea College


Why Goodee Loves Berea College

Berea has been championing social reform since it was created. The college takes pride in its contemporary Appalachian identity and continues to drive positive change in the local community and beyond through its unique offering.